Now-defunct cryptocurrency exchange FTX pulled out of the planned deal with Taylor Swift, not the other way around. 
According to sources cited by The New York Times, Swift signed a proposed tour sponsorship agreement with FTX in the spring of 2022, following six months of negotiations. 
The deal was reportedly worth up to $100 million, and discussions had taken place about other partnership approaches before settling on the tour sponsorship opportunity….
Read More: New Report: FTX Abandoned the Deal with Taylor Swift, Not the Other Way Around

 

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